Navigating the real estate market can be a daunting task, especially when properties are listed with prices that seem to defy logic. As a buyer's representative, I recently encountered a striking example of this in a southern suburb, where a property was listed at offers above $999k—a figure that immediately struck me as unusually high for the area.

The Overpriced Property:

A Case Study Upon further investigation, which included checking CoreLogic, a reputable property data source, it was revealed that the market estimate for the property stood at around $805k. This discrepancy raised a red flag. It appeared that the selling agent might be 'trying it on', setting an asking price far above the market value.

The Pitfalls of Overpricing

Overpricing a property comes with several risks:

  1. Finance Fall-Throughs: If a property goes under offer but the finance falls through due to a valuation much lower than the offered price, it not only delays the selling process but also potentially taints the property's reputation in the market.

  2. Lack of Genuine Offers: An overpriced property often leads to a lack of serious offers. Potential buyers, especially those well-acquainted with the area's market, may steer clear of making offers, sensing the inflated price.

  3. Reputation Damage: For a selling agent, consistently overpricing can lead to a tarnished reputation. Failing to align the listing price with market realities reflects poorly on their professional judgment and can lead to mistrust among potential clients.

The Value of a Buyer's Agent This is where the role of a buyer's agent becomes crucial. Experienced and well-informed, a buyer's agent can:

  • Identify Overpricing: By utilizing tools like CoreLogic and drawing on their knowledge of local market trends, a buyer's agent can spot overpriced listings easily.

  • Protect Buyer Interests: They ensure that buyers are not misled by overpricing tactics, thus safeguarding their financial interests.

  • Negotiate Fair Prices: Leveraging their market insight, buyer's agents can negotiate prices that reflect true market value, ensuring a fair deal for the buyer.

For new or inexperienced buyers, the pitfalls of overpriced properties can be difficult to navigate. This is why the expertise of a buyer's agent is invaluable. Not only do they offer guidance through the maze of market prices, but they also provide the assurance that the investment you make is a sound one. In a market where overpricing can be a strategic misstep for sellers, having a buyer's agent on your side is an advantage that can save you from potential financial pitfalls.

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